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Vegy is a conceptual vegan social network designed to be the go-to place to find all things vegan. Whether it’s food, clothing or just making friends.​
The aim of the project was to build upon initial mockups for the app I had ideated back in 2018. The main focus was to create the app's onboarding experience together with high-fidelity mockups which provide an insight into some of the features the network could offer.
Onboarding Task Flow
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Brand Design
The branding specifically aimed at reconsidering the cliché that all things vegan or vegetarian must be green. Instead, Vegy uses a warm and vibrant colour palette which alludes to the vast variety of colours that can be found in the different culinary cultures of our world.
Interface Design
The selected screens display some of the key features that would separate Vegy from of its competitors currently on the market. People take up a vegan lifestyle for a variety of different reasons, Vegy would create a personal, bespoke experience, tailoring its functionality to serve the interests selected by the user during the onboarding phase.
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Although Vegy was designed as a mobile-first application, a desktop landing page was designed to envision how the design could begin to be translated onto other platforms. The landing page uses similiar warm photography to the mobile application, and carries consistency across buttons, fonts, and colours.
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